A data-rich campaign aimed at educating customers about several key business areas for a medical diagnostics company.
The company wanted to communicate important statistics about its business to customers in a way that resonated and didn’t feel like traditional reporting. The marketing needs dictated the final deliverables of an ad campaign and coordinated web-based informational piece.
Ten statistics were chosen to build a dedicated advertisement for each as part of a larger series which fit into their existing branding/visual standards.
For each advertisement I chose imagery to reinforce the particular statistic and kept a very minimal color palette. I used the company and competitor colors to keep each distinct from another and highlight my client (blue). The modular design of the campaign combined with the close adherence to existing branding ensured my client could continue the series if needed in the future.
Note: Company logos/naming have been removed at the client’s request.
